Three years ago Brendan Fowler acquired two industrial embroidery machines to make artworks in his studio. The artworks, which are based off of photographs but look more like paintings, have made their way into the collections of MoMA and LACMA, but they were produced on machines designed to embroider apparel: baseball hats, hockey jerseys, jacket's for union organizers, etc. After a while Fowler began to wonder about making some sort of clothing with these machines, and at the same time was trying to design a project to generate dialog around an issue near and dear to his heart: the American Electoral System. Initiated in 2015, ELECTION REFORM! is part artist edition, part serious fashion label, part recycling project — both the base garments and the textiles that are collaged onto them are recycled vintage pieces — and part activism. Each garment comes with not just an intention to create dialog — ELECTION REFORM! — but also with a reader about the American electoral system that offers highly engaging essays on various topics from felon disenfranchisement, to ballot fraud, the the origins of the Electoral College. In Fowler's summation "The problem is that we only talk about the system every four years when something goes wrong. The system's failings, some of which are inevitable and some of which are intentional, are there for lack of awareness of the people. If we can keep a dialog going around this all the time, then that's how we can go from disempowered and disenfranchised to speaking up and repairing this system and make it work for us, the citizens who's voice it is designed to serve."